Arcfox ECF Showcar, designed and developed at Rücker Lypsa for the Chinese OEM Arcfox and presented at the Geneva Motor Show & the Shanghai Motor Show in 2019. For this project I designed and lead the development of the HMI Infotainment system of the car. This interface (formed by the cockpit screen and the central pannel screen) was based on 3 user profiles with predictive information related to the needs and habits of the users. These profiles was defined through research sessions that I organized with users. I also designed the whole iconography for the car and an Ipad App designed for the exhibition in the motor show. Its functionality was to activate the interface simulations in the car and also the lighting modes of the car.

Company: Rücker Lypsa
Client: Arcfox
Activities: UI/UX design, UX Research, HMI, Ipad app, flowchart, emphaty map, protopersonas, design personas, customer journey, art direction, iconography