The purpose of this project was to create a series of storyboards to explain to the client in a graphic way (a major automotive company) the capabilities of a voice assistant technology with great proactive ability and natural conversation. To create the content of this storyboards I decided to organize a Design Thinking session.
Company: Confidential
Client: Confidential
Activities: Design Thinking, Brainwriting, Characters, C-Box, 6 Thinking Hats
8 people organized in two groups, activity adapted to the needs and available participants
2h.aprox. Duration time depending on the the sum of participants and external factors
post-its, pens, paper, a board or a wall, sugar and if is allowed, some beers ( not in this case…)
4 etapas esenciales
Contribute with a large number of ideas, without judging, however crazy they are. It is important to work lateral thinking beforehand.
Organization of ideas. It allows us to visualize the most relevant ideas of our project.
Development of the selected ideas. We have to find creative solutions to solve the problems.
Prototyping through the developed ideas.
In this first stage, it is important that people lose their shame and come up with wild ideas without fear, thinking freely without limitations and avoid judging the ideas of others. We have to create a large number of ideas since at this stage we seek more quantity than quality. We will also work on the ideas of others to generate alternative or more developed ideas.
I decided to implement two different activities for this phase: Brainwriting y Characters, since these techniques work creativity in a different way and will help creating a interesting variety of ideas
Brainwriting: Each participant develops their own ideas (5 minutes). Then the partner on the right selects two of these ideas by creating or developing two new ones. We have to do a full round until all the participants have completed everyone’s ideas.
Characters: A number of diverse celebrities are chosen and users are asked to write in post-its how these characters would solve the problem or, in this case, which ideas they would propose (2 min. per character).
To organize the ideas I used theC-BOX matrix. It consists of a matrix divided into 2 axes (Impossible – Possible and Innovative – Conservative) in which each group must place the post-its in the most suitable quadrant (15min.)
Then each participant has to vote with stickers for the 3 best ideas. (5 min.). In our project, I decided that the participants could vote on the ideas of the both groups to aport uninfluenced opinions and build more consensus.
The 6 thinking hats: The selected ideas are analized under six different thinking approaches (6 hats). It will help us to know the positive and negative points of our ideas quickly. These 6 hats are the next: 1st. White hat: neutral and objective, 2nd. Red hat: Feelings and intuition, 3rd.Black hat: Negative and critical, 4rth. Yellow hat: positive, strong points. 5fth.Yellow hat: Creativity, alternatives, 6.Blue hat: Organization of the thought process. (30min.)
At the end of the session the two teams created a handmade storyboard with the different ideas they had selected. However for confidentiality reasons cannot be shown.
After prototyping, the Design Thinking session is over, however my work does not end here. Now is the time to collect all the data and analyze them carefully.
I observed that most of the ideas could be classified into two typologies: some ideas were related to emotions and moods and others were more technical, so for the delivery and to sell the product well I decided to restructure the storyboards into two: Pragmatic proposal and empathetic proposal. For confidentiality reasons the final proposals cannot be shown either, instead I have made new storyboards with changes in the narrative but maintaining the essence and key ideas of the originals.
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